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About Us

Our Story

Settlements have evolved over centuries; traversing river banks and foothills to set up temporary abodes — Daeras. These collective homes and intimate communities are shaped by their journeys. They influence their identity; their objects & tokens carry the history of the places they have called home. The structure of our modern cities are enriched by the innumerable cultures they've experienced.

Daera Life is a humble attempt to blend cultures and build a world that's imaginative and dependable.
An attempt to crack open a window to the future, with strong design sensibilities rooted in the past. 
Through objects, art, and tangible typographies, we wish to pour life into our inanimate offerings.
We aspire to gather the scattered cultural history of these deras, that only exist in memory with what is real today. 

Daera Life is an amalgamtation of design curiosity & community. Based out of New Delhi, India our collections are a subtle nod to the immersion of cultural narratives in global design and post-modern aesthetics. Founded by Jannat Madhok & Sharon Sethi. Daera Life began as an interior design firm that evolved into a passion for furniture & objects. Today, everything under the Daera brand name is manufactured in-house.

Our Team

We bring a fresh, new take to the interior design world, styling homes like you've never seen before.

Jannat Madhok

Cofounder & Design Head

Jannat Madhok, an alumna of the University of Southern California, started as an Architecture Major but transitioned into the Fine Arts, specialising in Graphic Design. Her tryst with Interior Design started while executing projects with celebrity interior designer Maxime Jacquet in Los Angeles. Jannat had the opportunity to design multiple celebrity homes, including those of Pete Tong, David Guetta, Rihanna, and Beyoncé, to name a few. Since moving back to India, she has worked with JJ Valaya to launch Valaya Home, practised art at Triveni Kala Sangam, and executed several interior design projects. Jannat's home was featured in Ideal Home and Garden Magazine's June 2017 issue.

Sharon Sethi

Co-founder & Business Development

After spending 15 years in California, Sharon Sethi returned to India in August 2016 to join Jannat in their new venture - Daera Home and Design. With a degree in Fashion and Business from the Academy of Art University and FIDM, Sharon brings 7 years of experience in the creative industry. She has worked with Magazines, PR Agencies, and Apparel companies and as a Wardrobe Stylist for multiple celebrities in Hollywood.

Sustainability Promise

What we do today influences how we live tomorrow. We, therefore, strive to use more ethical ingredients, source from more environmentally friendly suppliers and meticulously test all of our products. We only sell products that are both long-lasting and sourced responsibly. We source the teak from sustainably managed plantations in Madhya Pradesh, and the cotton upholstery is organic and handwoven. All our artwork is painted with non-toxic, lead-free alternatives. We continually evaluate our ecological impact and plan for a more environmentally responsible future.